With over 700 million consumers and over 1.75 million active merchants, Shopify is one of the leading E-Commerce platforms in the industry. Regardless of whether you’re just starting up or have an established online presence, it’s crucial to keep up with its latest trends and developments to adapt accordingly.
In this AI-Driven day and age, technological advancements continue to evolve at an accelerated pace. This acts as a challenge for brands in terms of sustaining costs and enhancing customer experience simultaneously. Being unable to stay relevant & updated with these trends may result in your competitors taking the lead. In order to retain your competitive edge, let’s take a look at some trends you can utilize to differentiate your customer journey and boost sales of your Shopify store.
1) Enhance Mobile User Checkout Experience
Despite 74% traffic acquisition from mobile, desktop and tablet take the lead in conversion rate with 3% while mobile conversion rate is mere 2%. This proves that store owners must focus on creating a more mobile-friendly checkout process in order to drive sales & revenue from the mobile users. With the Shopify products & features mentioned below this should be a walk in the park for both Shopify & Shopify Plus users.
For Shopify Plus Merchants, Shopify’s Checkout UI Extensions allow developers to make checkout customizations easy. This is a great way to keep experimenting with your checkout process to further enhance conversion rates.
For Shopify Non-Plus Merchants, Shopify offers backend scripting capabilities comparable to Shopify Plus’ Script Editor. It empowers developers to build more effective and robust applications that simplify discounting and checkout processes.
2) Use Pre-Built Shopify Themes to Enhance Speed
