In the highly competitive e-commerce industry as of today, Shopify merchants face ongoing challenges that include driving traffic to their respective stores, increasing the number of conversions, and ultimately enhancing their return on investment (ROI). A Shopify marketing agency has the potential to completely change the situation at this point.
What is a Shopify Marketing Agency?
A Shopify marketing agency is one that specializes in providing assistance to Shopify e-commerce businesses to achieve their marketing goals. With a comprehensive understanding of the Shopify environment, these agencies are able to plan and execute a variety of strategies that provide Shopify merchants with a multitude of benefits. Some expertise can include the ones mentioned below:
- Well-targeted ad strategies to increase brand awareness and attract new business.
- SEO strategies to attract high quality relevant visitors to your online store.
- Creating user experiences and engaging messages to convert visitors into paying customers.
- Strategies to increase retarget potential leads, increase brand loyalty, and repeat business.
- Create strategies for a higher average order value in order to maximize your profits.
How Can A Shopify Marketing Agency Help Achieve A Higher Return On Investment?
The following is a breakdown of the primary steps which a Shopify marketing agency may take to significantly increase your return on investment:
Identifying Your Target Audience
In order to accomplish strategic planning and goal setting, you must first identify your target audience: A Shopify marketing agency that is capable will go to great lengths to determine who your ideal customer is and will modify their marketing strategies accordingly.
Identifying Your Goals
The ability to track the development of marketing projects and evaluate their effectiveness is made possible by identifying goals and setting goals that are specific, measurable, attainable, relevant, and time specific.
Developing A Plan
Developing a comprehensive marketing plan will allow the agency to recognize the specific channels and strategies that they will use in order to achieve the results that you have set out to achieve.
Executing The Plan
Once the planning is done, a professional shopifymarketing agency will waste no time in getting to the execution. Depending on your chosen plan, they will work on one or all of the following aspects to help you achieve better results.
What are Some Of The Services A Shopify Marketing Agency Can Provide?
A Shopify marketing agency can provide sole services or collective services to help you grow both organically and through paid channels. Below are some of the most common services that most Shopify marketing agencies, like us, provide.
Search Engine Optimization (SEO)
The process of improving your website and content for relevant keywords leads to an increase in the ranking of your store in search engine results and attracts natural visitors. This is what is known as search engine optimization, or SEO.
Pay-Per-Click (PPC) Advertising
This marketing strategy involves running targeted campaigns on Google AdWords and Facebook Ads, and more. It has the potential to bring in a significant amount of traffic to your store.
Content Marketing
In content marketing, the creation of content that is both valuable and interesting attracts potential customers, educates them, and ultimately converts them. Building a strong presence on social media gives you the opportunity to interact with the people who make up your target audience, advertise your products, and consequently boost sales.
Email Marketing
When it comes to email marketing, the creation of an email list and the delivery of targeted campaigns each contribute to the development of customer relationships and the increase of repeat business.
Website Analysis & Conversion Rate Optimization
Analyzing user behavior and making improvements to your website in order to increase conversions ensures that visitors who land on your store are more likely to make a purchase, thereby increasing the conversion rate optimization (CRO) of your website.
Constant Monitoring And Adjustments
With the help of analytics tools, a competent Shopify marketing agency will monitor and assess the effectiveness of campaigns, which will ultimately lead to decisions and ongoing optimization. Because of this, they are able to identify what is working and what is not working, which enables them to make adjustments that will maximize their return on investment and optimize their marketing expenditures.
Why Should You Choose A Shopify Marketing Agency?
Experience And Expertise
Real talk, while you may have a team, it is highly unlikely that they will be as skilled as someone with years of experience across multiple industries. If your in house marketing team lacks the amount of experience required to successfully grow your Shopify store, you would be better off with a skilled team of experts that a Shopify marketing agency can provide.
Access And Know How Of Tools And Shopify Apps
There are multiple tools and apps on the Shopify app store that can help you grow your average order value. A Shopify marketing agency has access to, as well as the know how implementing third party tools and apps that can help you grow your Shopify store. They can also help you add custom functionality to your website that will further engage your customers.
If you’re looking to grow your average order value, check out our Shopify app, Dynamic Checkout Customizer.
Ability To Perform Other Tasks
Marketing is a huge part of business operations that requires precision and monitoring. Nevertheless, the importance of other business operations is also paramount. Outsourcing marketing to a Shopify marketing agency can help you focus on other business operations to grow your business, while resting assured your marketing is in good hands.
How To Choose A Shopify Marketing Agency Best Suited To Your Needs?
Given that there are numerous Shopify marketing agencies available, selecting the appropriate partner is of the utmost importance. Here are some important aspects that should be taken into consideration:
Assess Previous Experience
It is recommended that you look for a company that has a proven track record of success in e-commerce, particularly with regard to Shopify stores. You should make sure that the organization offers the services that are required to assist you in achieving your goals and ask for a portfolio regarding any of the services you wish to pursue.
Assess Transparency
In terms of pricing and budget, you should be transparent with a Shopify marketing aghency about your financial constraints and choose an agency that offers a reasonable value proposition. Choosing an agency that provides frequent performance updates and maintains open lines of communication is an important step in ensuring transparency and communication.
Conclusion
To summarize, if you want to make a very smart investment for your online store, you should consider working with a Shopify marketing agency. Making use of their expertise in planning strategies, carrying out campaigns, analyzing data, and optimizing processes can assist you in maximizing your return on investment (ROI), expanding your customer base, increasing sales, and ultimately accomplishing your business objectives.
If you’re looking for an expert Shopify marketing agency that can help you achieve a higher R.O.I, SANOMADS team of Shopify Experts can help you. Book a FREE consultation and benefit from 360 degree marketing solutions.
