TL;DR:

AdventureWell wasn’t broken. But like many brands, their store didn’t reflect the value of their product. With a few precision CRO interventions, UX improvements, product clarity, trust-building, and smart offers, we helped them 3X conversions and 4.5X sales in just 90 days.

The Dr. Shopify is in. And today’s prescription? Remove the friction, not the product. Because when your store’s not converting, it’s not always what you sell, it’s how you sell it.

AdventureWell Outdoors had great products, loyal customers, and strong potential. But their Shopify store? It wasn’t pulling its weight. Low mobile performance, weak PDPs, and no clear reason for customers to buy. That’s where SANOMADS stepped in. With a full-funnel CRO overhaul, we turned their store from stuck to scaling and the results came fast.

Meet AdventureWell Outdoors

AdventureWell Outdoors is a U.S.-based Shopify brand selling freeze-dried backpacking meals for adventurous families and outdoor lovers. Their USP? Gourmet-quality recipes, clean ingredients, and high-protein beef in every pack.

Positioned at the premium end of their niche, their product delivered. But their store didn’t tell that story. CRO wasn’t just about optimization, it was about alignment.

Pre-CRO Symptoms (And Why Sales Were Stuck)

When AdventureWell Outdoors first connected with SANOMADS, their store suffered from several critical "symptoms" that were silently killing their conversions and keeping sales stuck under $1,000/month:

• Poor mobile UX: Their site was a nightmare on phones, leading to high bounce rates from crucial mobile traffic.

• Generic offers, missing trust: There was a significant lack of compelling calls to action, customer reviews, or clear trust badges, failing to convert hesitant visitors.

• Confusing layout, no differentiation: The overall store design was cluttered and didn't immediately communicate AdventureWell's unique, premium positioning.

• Weak PDP structure & no bundles: Product pages lacked essential conversion elements, and there were no strategic bundles or upsells to increase average order value.

• Inconsistent branding & storytelling: The brand's unique narrative about gourmet, high-quality ingredients wasn't consistently communicated across the site, diluting its appeal.

• Poorly structured product detail sections: Key information about the gourmet nature or benefits of the meals was hard to find or poorly presented, hindering informed decision-making.

Dr. Shopify’s Diagnosis: “Your products can’t sell themselves. But a CRO-built store can. AdventureWell's store was bleeding potential because its digital storefront wasn't built to convert their discerning audience.”

The CRO Prescription: What We Fixed

Our CRO overhaul for AdventureWell Outdoors involved a systematic approach, rebuilding their Shopify store from the ground up using a customized Shopify Dawn theme. Every feature was precisely engineered to eliminate friction, instill buyer trust, and significantly increase average order value.

Best Shopify Themes for Online Stores in 2025

1. Mobile & UX Optimization

We focused relentlessly on the user experience, particularly for the vast majority of shoppers on mobile:

• Sticky Add-to-Cart (CTAs): Implemented persistent "Add to Cart" buttons that stayed visible as users scrolled, making it effortless for them to convert the moment they decided.

• Thumb-Friendly Layout: Redesigned navigation and product grids for easy thumb accessibility on mobile devices, ensuring a smooth, intuitive Browse experience.

• Faster Navigation: Streamlined menus and site architecture, making it quicker and simpler for users to find exactly what they needed without frustration.

2. Product Presentation

We gave AdventureWell's premium products the visual and informational showcase they deserved:

• Re-edited Photos: Overhauled all product images for professional consistency and impact, showcasing the gourmet quality of the meals.

• Added Trust Badges, UGC, Reviews: Strategically placed trust signals throughout the site, integrated authentic User-Generated Content (UGC), and dynamically displayed glowing customer reviews to build immediate credibility and social proof.

• Informative Product Descriptions: Transformed generic text into visually engaging, structured content that highlighted key ingredients, gourmet recipes, and the unique benefits of each meal, supporting informed purchasing.

3. AOV & LTV Boosters

To maximize revenue from every visitor and foster long-term customer relationships, we introduced smart selling strategies:

• Custom Meal Bundles: Implemented a unique “Build Your Own Bucket” 12-item bundle feature, encouraging customers to purchase more per order by offering a value-driven, customizable solution.

• Smart Add-Ons & Cross-Sells: Integrated strategic suggestions for relevant complementary items both pre-purchase (e.g., "Pairs well with...") and post-purchase on the thank-you page to increase immediate order value.

• Post-Purchase Upsells (HypeUp): Leveraged a robust tool to present highly relevant, exclusive offers immediately after checkout, significantly boosting Customer Lifetime Value (LTV).

• Monthly Subscription Option: Introduced a convenient recurring order option for popular items, ensuring consistent repeat purchases and building a loyal customer base.

4. Conversion-Focused Meta Ads Strategy

To ensure traffic arriving at the newly optimized store was highly qualified and efficiently converted, we revamped AdventureWell's ad strategy:

• Funnel-Based Targeting: Developed full-funnel Meta Ads campaigns, tailoring messaging and targeting based on distinct buyer intent stages, from awareness to conversion.

• Retargeting Campaigns: Launched highly effective retargeting ads, specifically focusing on high-interest segments who had visited the site but not yet purchased, bringing them back with compelling offers.

• Special Promotions: Introduced exclusive offers and discounts for returning customers or specific segments, nurturing loyalty and encouraging repeat business.

• A/B Testing Creatives: Continuously A/B tested ad creatives and landing page experiences, ensuring the most impactful visuals and messaging were always in play for optimal ad spend.

Before vs. After: Visual Comparison

The transformation was evident across every critical touchpoint of the AdventureWell Outdoors Shopify store:

The Real Impact (30/60/90 Day Growth)

The strategic changes led to a dramatic improvement across all core metrics within just 90 days of implementation. AdventureWell Outdoors went from under $1,000/month in sales to over $7,000+, showcasing the profound effect of smart CRO:

This project unequivocally proves that SANOMADS doesn’t just design Shopify stores; it builds high-converting, revenue-generating machines.

Why This CRO Strategy Worked

The AdventureWell Outdoors turnaround wasn't born from luck; it was the direct result of a structured, data-driven methodology.

• Conversion isn’t luck, it’s structure: We applied a rigorous, hypothesis-driven CRO process, moving beyond guesswork to implement changes proven by data. Every fix was a targeted intervention, not a shot in the dark.

• We focused on high-impact changes, not full rebrands: Instead of a costly, time-consuming complete overhaul, we identified the most critical friction points and applied precise, high-leverage optimizations. This delivered rapid, measurable results.

• Data + psychology + Shopify expertise: Our success stemmed from combining hard analytics with an understanding of consumer psychology, all within the nuanced Shopify ecosystem. This holistic approach ensures solutions are technically sound and psychologically compelling.

Client Testimonial:

“Before working with SANOMADS, we were struggling with zero sales. Now, our conversions are flowing, and customers love the new ‘Build Your Own Bucket’ feature. Our mobile sales have especially taken off. Highly recommended for any Shopify store looking to grow.”

— Team AdventureWell

Want a Similar Turnaround?

Conversions aren’t broken, they’re just buried under friction. As Dr. Shopify, I see stores every day suffering from this silent ailment. They’re getting traffic, but they’re not converting, and it's frustrating.

At SANOMADS, we don't just optimize; we rebuild your Shopify store to sell smarter, not just harder. We uncover those hidden friction points and transform them into seamless, high-converting pathways. No fluff, no unnecessary apps, just data-backed results that show up on your bottom line.

Book your Free CRO Audit today, let us pinpoint what’s killing your conversions and show you exactly how to fix it.

Book Free Consultation

Internal Links to Add

• Shopify CRO Agency Services

• Shopify Store Development Guide

• AI Personalization & CRO: Boost Shopify Conversions

FAQs:

How to Improve Conversion Rates on Shopify?

Focus on clear navigation, compelling product visuals, social proof (reviews), and a simplified checkout. Personalization and fast page speeds also significantly boost conversions.

What is a Good Shopify Conversion Rate?

A good Shopify conversion rate typically ranges between 2% to 3.5%, but top-performing stores often hit 4% or higher depending on the industry.

Is a 7% Conversion Rate Good?

Yes, a 7% conversion rate is exceptionally good for a Shopify store, well above the industry average.

How Do You Optimize Conversion Rates?

Optimize by auditing user behavior, forming hypotheses, and conducting A/B tests. Continuously analyze results and remove friction points in the customer journey.